Paul Renner

Can BMW’s Snapchat-Inspired Campaign Attract Young Drivers?

Today's younger consumers are known for having seconds-long attention spans—but that's fine for BMW, which only needs five seconds.

Kirshenbaum Adds Executive Creative Director to Lead BMW

Kirshenbaum Bond Senecal + Partners has hired industry veteran Paul Renner as an executive creative director to lead work on the agency's marquee BMW account.