Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a cushy, content-rich VIP experience.Bud Light empathizes, festival fans.
While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco 49er Frank Gore.
Coca-Cola is dialing up its efforts to combine social media with outdoor events, following a successful initiative around a Paul McCartney concert.
Whitney Houston may have cast a long shadow over the 54th Grammy Awards, but the music community’s response to the singer’s death helped generate huge ratings for CBS.
Two of this week's big themes—love and music—come together in this Doner commercial for JBL starring none other than Sir Paul McCartney. The former Beatle recently married again and wrote a song called "My Valentine" for his new wife. The song is featured in the JBL spot, which will break Sunday during the Grammy Awards, two days before Valentine's Day.