Paul Eisenstein

Nissan Hopes Formula 1 Deal Takes Infiniti Beyond

Austin, Texas, had nothing in common with places like Valencia, Spain, or Sakir, Bahrain—at least until this past weekend, when the city played host to the 2012 Formula 1 races. It was the first time in five years that the motorsport returned to the U.S. It was also a setup for an unusual marketing gambit.