Paul Chibe

A-B Uses the Super Bowl to Refresh Bud Light

The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out.

Bud Light Moves to BBDO

As if being in Cannes wasn’t enough reason to celebrate the week, BBDO global chief Andrew Robertson can lift a glass to winning the America's largest beer brand, Bud Light.

A-B on Super Bowl: Time to Launch Products

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches.

AKQA’s Anheuser-Busch Win Comes Amid Growth

AKQA's win of digital responsibilities on Anheuser-Bush's core brands comes during a year of steady growth at the digital shop.

A-B InBev Consolidates Bud Light Business

Mcgarrybowen’s loss is Translation’s gain. Just eight months after Anheuser-Busch InBev hired mcgarrybowen to lead creative responsibilities on its Bud Light brand, the brewer has shifted the assignment to Translation, which already handles Bud Light Lime, Bud Light Platinum and event marketing for brand sponsorships with the National Football League and others.

Bud Light Completes Its Creative Search

Call it a split decision. Rather than assign its Bud Light creative business to a single agency, Anheuser-Busch InBev has divided the assignment between mcgarrybowen and Translation.