The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out.
As if being in Cannes wasn’t enough reason to celebrate the week, BBDO global chief Andrew Robertson can lift a glass to winning the America's largest beer brand, Bud Light.
AKQA's win of digital responsibilities on Anheuser-Bush's core brands comes during a year of steady growth at the digital shop.
Mcgarrybowen’s loss is Translation’s gain. Just eight months after Anheuser-Busch InBev hired mcgarrybowen to lead creative responsibilities on its Bud Light brand, the brewer has shifted the assignment to Translation, which already handles Bud Light Lime, Bud Light Platinum and event marketing for brand sponsorships with the National Football League and others.