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Marketers: Steer Right Along Consumer Desire Paths

Performance Marketing

By John Lane

Desire paths are a concept born in the physical world. You see them in places where there is a nicely planned path of travel — like a paved walkway through [...]

Performance Marketing

Path’s Dylan Casey Reportedly Defects to Yahoo

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Performance Marketing

Path Settles Privacy Charges With FTC

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Performance Marketing

Dems Launch Privacy Probe of Social Networking Apps

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Performance Marketing

Address Book Privacy Flap Hits D.C.

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