Patch

Patch Dying? Then Why Is It Hiring?

AOL is pushing back against rumors of Patch’s imminent shutdown, so much so that it seems to still be hiring

AOL’s Ad Comeback Continues

AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent year-over-year jump in ad revenue to $386 million in the third quarter.

6 Hyperlocal Failures That Foreshadowed AOL Patch’s Woes

The digital hyperlocal news model took yet another hit today with AOL Patch laying off some 500 employees, nearly half of the business unit'

Patch Layoffs, Site Shutting Begins: Reports

There's been a lot of talk over the past few days about whether AOL was going to start laying off Patch employees immediately or on a "rolling basis," start selling or shutting down some Patch sites, and maybe even dump its CEO.

AOL’s Patch Creates Fictional Publication for Disney Movie Planes

AOL's hyperlocal news publisher Patch has taken native advertising to new heights by creating a branded site for the setting of Disney's new animated movie Planes.

AOL Seeks Reinvention as Media Company

A decade after broadband killed dial-up Internet, AOL is reinventing itself as a media company, according to The Economist.

NBC’s EveryBlock Experiment Folds

The hyperlocal news network EveryBlock, owned and operated by NBC News, is shutting down operations, per a post on the site's company blog.

The Neighborhood Watch

Spelunking equipment, climbing gear and snowshoes are Steve Sutorius’ life. That’s clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound just off the coast from Seattle.

AOL’s Tim Armstrong Talks Ads, Patch, and HuffPost Live

Hot off some news about its advertising platform, Project Devil, AOL's CEO Tim Armstrong kicked off Advertising Week at OMMA Global's conference.

AOL Takes Gloves Off in Proxy Fight

A few weeks ago it looked as though AOL was winning its proxy fight whereas Yahoo’s efforts were floundering.