Wunderman’s Lesson: Marketing Isn’t a Product, It’s a Partnership
Performance Marketing
Over the past few years, relations between ad agencies and clients have been in an even greater state of flux than usual. The nature of just what a marketing agency [...]
Déjà Vu All Over Again as CBS Renews 18 Series
It’s Groundhog Day at CBS, as the top-rated broadcast network has booked a return ticket for 18 of its original series—the same number it renewed a year ago.
CBS Pink-Slips The Job
CBS has pink-slipped its new unscripted effort The Job after just two episodes.
4 Tips to Get in the Mobile Mindset
Performance Marketing
We've talked about SMS, mobile websites and mobile email. But, as you may know, those are just tools to get your job of marketing your business done. Yes, building these [...]
CBS Breaks Up With Partners
The third new series of the 2012-13 broadcast TV season has been given a pink slip, as CBS today canceled its freshman comedy Partners.
Iger: Lack of Blockbusters Is Putting the Hurt on TV Ratings
While broadcasters have blamed everything from the DVR to the Olympics for a soft ad sales marketplace, Walt Disney Co. chairman and CEO Bob Iger on Thursday allowed that unspectacular [...]