Nobody likes being treated like a moron—but it can present an opportunity for some righteously vindictive humor. Last April, Chevrolet insulted the intelligence of viewers with a painfully contrived ad featuring "Real People" having to use emojis to describe the 2016 version of its Cruze model. Now, an enterprising YouTube comedian has struck back with a parody offering a more down-to-earth, hilarious review of the automobile.
From its inception, AMC's Better Call Saul has indulged in fake ads starring characters from the Breaking Bad prequel—beginning with the Albuquerque billboard from the summer of 2014 showing Bob Odenkirk as "James M. McGill, attorney at law," who eventually, of course, would become Saul Goodman. Now, with season 3 of Better Call Saul coming this spring, AMC has unleashed a wonderful fake TV commercial featuring one of Breaking Bad's most notorious characters, Gus Fring, pitching his infamous chicken chain, Los Pollos Hermanos. The ad is perfectly insipid, spoofing the anodyne blandness of so much bottom-feeding fast-food advertising. And Fring, played by Giancarlo Esposito, is perfectly sunny-faced, concealing his heart of darkness in grinning pitch for curly fries.
Donald Trump was quick to complain about Saturday's episode of SNL. "It is a totally one-sided, biased show—nothing funny at all," he wrote early Sunday on Twitter. And sure, it had plenty of Trump bashing, as Alec Baldwin returned as the president-elect and, among other things, Googled "What is ISIS?" But the fake commercial below might have at least put a small smirk on Trump's face, as it mocked progressives by imagining a city-size bubble they could live in—to close themselves off along with all of their "open-minded" friends.
Terry Tate, the fictional office linebacker from Reebok's famous ads a decade ago about proper behavior, is back to weigh in on the 2016 election. And the result is spectacular. A new clip from Funny or Die features the character, who famously and forcefully disciplined white-collar drones slacking off on the job, doing what he does best—this time, to Republican presidential nominee Donald Trump.
In September, Hillary Clinton released a devastating attack ad on Donald Trump, in which young girls are seen looking at themselves in the mirror while Trump's offensive remarks about women—in particular, their looks—are heard in the background. The ad, titled "Mirrors," has gotten more than 5 million views on YouTube, and has been hailed by many as one of Clinton's strongest ads of the year. Barack Obama's 2008 campaign manager, David Plouffe, told Slate last month: "I do think that Clinton will look back, particularly in suburban areas where they will be able to really drive good margins with women, that the ads helped. That ad where they show Trump's words and children listening? That stuff works!" Now, Kathy Griffin has springboarded off the famous spot with a great parody of it. It's not subtle, but it is hilarious.
When Apple introduced its wireless AirPod earphones at its media event last week, there was immediate suspicion that these cute little gizmos might pose a particular problem for consumers. Conan O'Brien latches on to that criticism in very amusing style with the parody ad below—spoofing Apple's famous iPod "Silhouettes" ads from the early 2000s.
Excited to get an iPhone 7 but don't want to wait until next week to embrace the future? Try the Apple Plug, which kills your headphone jack right now.
Brands don't newsjack Apple events quite as often as they used to. But Jim Beam is ambushing today's announcements from the tech marketer by introducing an April Fools'-esque gadget called the Jim Beam Apple Watch, which puts a 1.5-ounce shot glass right on your wrist. It gets away with the Apple reference because Jim Beam Apple is a real line extension from the whiskey brand. "The watch's streamlined interface opens and closes manually on demand. And while it doesn't tell time, it does save time, eliminating the need for a last-minute shot glass search," the brand says of the gag product.
Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one—director Tim Mason's No Other Way to Say It, about an amusingly bleak voiceover recording session for an ice-cream commercial.
A new ad from a consumer activist group is taking aim at Pepsi's sourcing practices by spoofing one of the soft drink company's most famous commercials—Cindy Crawford's roadside gas station spot from the 1992 Super Bowl. In the parody, created by nonprofit SumOfUs, a svelte brunette pulls up to a small town fueling station. Two young boys playing catch in a nearby yard stop and gape as she struts—in a tight white tanktop and cutoff shorts—to the vending machine, grabs a Crystal Pepsi and proceeds to chug it. The similarities to the original end there, as the scene takes a fast downward spiral into disturbing territory.