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As Makeup-Savvy Amateurs Become Breakout Stars, L’Oréal Looks for the Next Big Name

Performance Marketing

As Michelle Phan and others have proved, beauty vloggers are a lucrative resource for brands looking to find talent.


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Bon Appétweet! Twitter Opens Paris Office

Performance Marketing

Twitter's global expansion continued today as the social firm announced it was opening a sales office in Paris at the LeWeb conference in The City of Light, per a Twitter [...]