Augmented reality and mobile technology are two major trends in digital content, and a new app from Meredith Corp. combines them both.
Meredith Corp.'s merger talks with Time Inc. fell apart just two months ago, but now Meredith CEO Stephen Lacy can partly save face. Today, the publisher announced it would buy Bonnier’s Parenting and Babytalk magazines and their related digital assets.
After leaving Meredith for brief stint as vp and publisher of Scholastic Parent & Child, Jeff Wellington is returning to his former employer as vp and group publisher of the Meredith Parents Network, which includes Parents, American Baby and Family Fun magazines.
While most magazines have featured celebrities on their covers, the mass parenting titles have largely stuck to cute baby and kid models. But parenting magazines also are under pressure as new moms and dads increasingly go to the Web for advice.