Why Marketers Should Hire Their Moms, Dads
Performance Marketing
It’s everywhere. Professionals over 40 can’t even get an interview even when their experience, achievements and proven skills put them at the top of the list of qualified candidates. And [...]
Jeff Wellington Returns to Meredith to Head Parents Network
Performance Marketing
After leaving Meredith for brief stint as vp and publisher of Scholastic Parent & Child, Jeff Wellington is returning to his former employer as vp and group publisher of the Meredith [...]
‘Parenting’ Going the Celebrity Route
Performance Marketing
While most magazines have featured celebrities on their covers, the mass parenting titles have largely stuck to cute baby and kid models. But parenting magazines also are under pressure as [...]
Data Points: Turn On, School’s Out
Our minors do some major television watching when school lets out for summer.