How Parental Leave Shapes Your Leadership and Your Workplace
Today, Elaine Cox is a successful executive creative director heading into her six month of maternity leave with her first baby. But for much of her career, motherhood seemed like [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family. [...]
Millennials With Kids Are Not as Coddled and Image Conscious as You Think
Brand Marketing
America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by [...]
Meredith Corp. Buys, Closes Parenting, Babytalk
Performance Marketing
Meredith Corp.'s merger talks with Time Inc. fell apart just two months ago, but now Meredith CEO Stephen Lacy can partly save face. Today, the publisher announced it would buy [...]
‘Parenting’ Going the Celebrity Route
Performance Marketing
While most magazines have featured celebrities on their covers, the mass parenting titles have largely stuck to cute baby and kid models. But parenting magazines also are under pressure as [...]