Parenting

LG Asked for ‘Mom Confessions,’ and Moms Delivered

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action. While the appliance brand and agency Hill Holliday seeded the campaign with their own Tumblr posts ("I go running to relieve stress. Just kidding, I drink margaritas."), there are plenty made from the keyboards of your next door neighbor or PTA president and submitted to MomConfessions.com. Some of them are funny, some are actually from dads, and some are quite brilliant ("My child thinks the ice cream truck is a music truck. We dance as it goes by."). Of course, some left me making a face like I just had a bite of day old yogurt, know what I mean? Here are a few of the better ones, slowly transitioning to the rather sad:

Adweek’s Top 5 Commercials of the Week

The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something completely different.

Apple Celebrates All the Ways iPhones Make You a Better Parent

Don't worry, the future of the species is safe in Apple's hands—just look at all the ways the iPhone can help you better take care of your kids. With the right apps and add-ons, it's a baby monitor, an educational aid, a thermometer and a flashlight to check for monsters under the bed. That, and much more, says a new ad from the brand.

Socially Stressed? Ask Your Doctor About ‘Not Having Kids’

Since everyone I know is getting married and having children (and making sure Facebook stays informed about every step of those processes), this ad for a fake drug called Not Having Kids is rather timely.

Adweek’s Top 5 Commercials of the Week

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  Our picks this week also include a non-holiday-themed touching tale of parental love and a spot that tries to spark some home-hopping wanderlust.

Millennials With Kids Are Not as Coddled and Image Conscious as You Think

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by Barkley, Millennials as New Parents. Millennials have a reputation as image-conscious and spoiled.

Meredith Corp. Buys, Closes Parenting, Babytalk

Meredith Corp.'s merger talks with Time Inc. fell apart just two months ago, but now Meredith CEO Stephen Lacy can partly save face. Today, the publisher announced it would buy Bonnier’s Parenting and Babytalk magazines and their related digital assets.

‘Parenting’ Going the Celebrity Route

While most magazines have featured celebrities on their covers, the mass parenting titles have largely stuck to cute baby and kid models. But parenting magazines also are under pressure as new moms and dads increasingly go to the Web for advice.