Viacom’s Embattled CEO Says Paramount Sale Will Proceed Despite War With Sumner Redstone
In his first public comments since his public battle with Viacom founder and chairman emeritus Sumner Redstone over the company's future, Viacom executive chairman and CEO Philippe Dauman said the [...]
Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed
Brand Marketing
In a video that will soon be making the rounds in Ireland and beyond, Ron Burgundy—as if he had been cryogenically frozen since the late ’70s—offers his congrats to Irish [...]
MTV Networks Come Back With Stronger Ad Sales Than Last Year
Viacom CEO Philippe Dauman was upbeat on Wednesday's earnings call, and had reason to be: the network's fortunes on the ad sales front at MTV Networks, which has had a [...]
Struggling for Ad Support, Huffington Mag Looks Past iPad
Performance Marketing
When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying [...]
Microsoft Rolls Out Windows 8 Ads
Performance Marketing
Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty.