Viacom's infighting is finally over. Now it's time for the company's real work to begin.After months of battling over the future of Viacom, Sumner Redstone has officially prevailed over Philippe Dauman, who has resigned as president and CEO of Viacom.
While it's true the fashion industry has an (often well-deserved) reputation for taking itself a bit too seriously, one major design house proved it knows how to have fun at its show today in Paris with a genius promotion for the long-awaited Zoolander 2.
There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to post anonymous gossip about friends and neighbors.
A poster for the Australian release of the Michael Bay produced Teenage Mutant Ninja Turtles reboot—showing the half-shell heroes leaping from an exploding skyscraper and advertising a Sept. 11 release date—met with widespread criticism after being tweeted by Paramount Pictures.
As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content.
Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge.