The 5 Biggest Issues Facing Viacom Now That Philippe Dauman Is Out as CEO
Viacom's infighting is finally over. Now it's time for the company's real work to begin. After months of battling over the future of Viacom, Sumner Redstone has officially prevailed over [...]
Teenage Mutant Ninja Turtles Poster Upsets Fans With 9/11 Imagery
Brand Marketing
A poster for the Australian release of the Michael Bay produced Teenage Mutant Ninja Turtles reboot—showing the half-shell heroes leaping from an exploding skyscraper and advertising a Sept. 11 release [...]
Oreo Boosts App Engagement With Movie-Themed Content
Performance Marketing
As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content.
Social-Averse Apple Debuts Tumblr Campaign
Brand Marketing
Apple is known for eschewing popular social media platforms such as Facebook and Twitter.
A By-the-Numbers Look at Hollywood’s Marketing Machine
Brand Marketing
How to Market Marty, Leo and The Wolf of Wall Street
Brand Marketing
Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge.