Paramount Pictures

The 5 Biggest Issues Facing Viacom Now That Philippe Dauman Is Out as CEO

Viacom's infighting is finally over. Now it's time for the company's real work to begin.After months of battling over the future of Viacom, Sumner Redstone has officially prevailed over Philippe Dauman, who has resigned as president and CEO of Viacom.

Snapchat Is Slowly but Surely Letting More Brands Run Long Video Ads

Brands are going long on Snapchat—at least with video.

Digital Media Management Turns Movie Stars and Brands Into Social Media Pros

Specs Who Vp Adam Reynolds (l.) and CEO Luigi Picarazzi What Full-service agency Where Los Angeles

Zoolander Stars Crash Valentino Runway During Paris Fashion Week to Announce Sequel

While it's true the fashion industry has an (often well-deserved) reputation for taking itself a bit too seriously, one major design house proved it knows how to have fun at its show today in Paris with a genius promotion for the long-awaited Zoolander 2.

New Movie Promotion Asks You to Dish on Your Closest Relations

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to post anonymous gossip about friends and neighbors.

Teenage Mutant Ninja Turtles Poster Upsets Fans With 9/11 Imagery

A poster for the Australian release of the Michael Bay produced Teenage Mutant Ninja Turtles reboot—showing the half-shell heroes leaping from an exploding skyscraper and advertising a Sept. 11 release date—met with widespread criticism after being tweeted by Paramount Pictures. 

Oreo Boosts App Engagement With Movie-Themed Content

As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content.

Social-Averse Apple Debuts Tumblr Campaign

Apple is known for eschewing popular social media platforms such as Facebook and Twitter.

A By-the-Numbers Look at Hollywood’s Marketing Machine

How to Market Marty, Leo and The Wolf of Wall Street

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge.