Pantone has unveiled its Color of the Year for 2017 and the cheery green shade—aptly named Greenery—is meant to help with the year ahead.
Pantone created its first app over seven years ago, and as technology has evolved, the brand hasn't made many changes to its original product, myPANTONE. But today, the brand is debuting a new app called Pantone Studio, which keeps young, tech-savvy designers in mind by focusing on inspiration and workflow.
This week, the Adweek staff is highlighting a baby monitor that measures your baby's heart rate, a book-shaped lamp and a knitting kit. Take a look!
Designers always eagerly await Pantone's December announcement of its Color of the Year, predicting which hue will be ubiquitous in the year ahead. The 2015 Color of the Year, unveiled Thursday, is Marsala—a deep reddish brown. And it has some critics seeing more red than brown. "It's a color that makes you want to go to Olive Garden or order Tampax in bulk," says New York Magazine's The Cut blog in perhaps the most scathing critique. And for its part, Olive Garden seems elated. @Joepardavila @Pantone We couldn’t be happier with the choice! We are lobbying for a new shade for 2016 called "Freshly Baked Breadsticks". — Olive Garden (@olivegarden) December 4, 2014 Not all of the reaction to Marsala has been negative, but it does feel muted—perhaps appropriately so—compared to previous COYs like Tangerine Tango (2012), Emerald (2013) and Radiant Orchid (2014).
Do you love Pantone, and wish everything in your life could be defined by it? Consider a visit to the Pantone Hotel in Brussels. The color-measuring company is now in the accommodations business, thanks to a building whose design is inspired by—what else?—the Pantone palette. A walk down the hallway, for example, might leave you unsure of whether you're looking at a room number or a giant paint sample. The rooms themselves are largely white, with accents and artwork featuring Pantone hues. Overall, the aesthetic is what you might call tasteful, on the nose. Architect Olivier Hannaert, interior designer Michael Penneman and photographer Victor Levy each contributed to the project. It's part of the brand's Pantone Universe campaign, which has translated detailed color codes to products like coffee mugs so that design nerds can appropriately drool over them. Those cups, too, are featured at the hotel, which is in itself, at the very least, a lesson in commitment to a dream of world domination. Unfortunately, it's not clear whether you can actually request a room by Pantone number—or if the decor even includes Pantone beer cans, Pantone Sesame Street or Pantone Queen of England. Via Co.Design.
Because designers never get tired of minimalist poster projects and Pantone-themed stuff, let us present to you the ultimate mashup: Y&R Shanghai's minimalist Pantone posters. Each one features the eyes of a famous children's character (Kermit the Frog, Garfield and Cookie Monster) set against a unique Pantone swatch with the Highlander-esque tagline, "There can only be one." The idea here is to introduce Pantone to a younger generation of artists, which will probably work if they're talking about little kids. Anyone older than 14 with ideas about studying design will hear all about Pantone, don't you worry. Via Fubiz.
South African design agency Mark recently mocked up some Underpantones—underwear that come in various Pantone colors. They're intended for both men and women, and each pack is helpfully labeled with the color's swatch number. Some are hailing Underpantones as wonderful social commentary, in that they call attention to just how overexposured the Pantone brand is becoming—sort of like the Helvetica font, post-documentary. On the other hand (or cheek), making a Pantone product isn't a terribly effective way to thumb one's nose at all those charlatans making Pantone products. I do want to see someone in a pair of Pantoneloons next, though. More images below. Via PSFK.
Finally, a gag gift for that insufferable beer snob you know: Pantone swatches for beer. Designed by Alexander Michelbach and Daniel Eugster, each "Beertone" card gives the exact color value of a beer in RGB, CMYK and HTML code. Their efforts were assisted by some 202 Swiss breweries, which offered SRM data and actual beers as research aids. Fast Company's Co.Design blog astutely points out the dichotomous appeal of something like this: It's a lowbrow concept that was nonetheless treated with care and no small amount of serious craftsmanship, and the result is something quite clever. A Beertone mobile app is on the way, too, which will be an even more convenient resource for beer snobs who are tired of getting dirty looks from bartenders and waitstaff.