Ad of the Day: In Sequel to Viral Smash, Pantene Urges Women to Stop Apologizing
Brand Marketing
As a woman who has been called out for apologizing too much, watching Pantene's "Not Sorry" video made me cringe. It hit too close to home, and that's the beauty [...]
P&G Partners With Zefr to Listen In on YouTube Fan Base
Performance Marketing
All brands want to be content creators these days—and if their customers will create content for free, even better. But in the vast sea of YouTube videos, it’s not easy [...]
P&G’s Olympics Routine Goes Big on Digital
Performance Marketing
If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort.
Pantene Signs On for London
Brand Marketing
Pantene is pushing for female Olympics fans. At a press conference late last week, the hair care brand announced a new sponsorship for the 2012 games in London this summer.
Pantene ‘reality hair star’ crowned in live ad
Creativity
Stacy London appeared on Marissa Hopson's Florida doorstep on Tuesday night, surprising her with the news that she'd been chosen as Pantene's "first reality hair star." (Don't we already have [...]
Pay attention to my rich and buttery locks
Creativity
So, uh, boobs. There sure are some boobs in this Pantene ad from MatosGrey in Brazil. Is there a, y'know, point to throwing those in our face? Maybe this next [...]