Ad of the Day: Ronda Rousey Shows ‘Strong is Beautiful’ in This New Pantene Campaign
Brand Marketing
Ronda Rousey shows that women contain multitudes—they can be strong, and beautiful, and whatever they want to be—in a new campaign for Pantene from Grey in New York.
Today’s #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry
Brand Marketing
Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women.
Upworthy Claims It Can Deliver Its Positive Spin for Brands
Performance Marketing
At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world.
Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge
Brand Marketing
Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more.
Documentary Filmmaker Rory Kennedy Is Making Ads Now
Brand Marketing
Specs New gig: Commercial director, Nonfiction Unlimited Continuing Gig: Documentary filmmaker Age: 45
Adweek’s Top 5 Commercials of the Week
Brand Marketing
This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a [...]