Pantene

Ad of the Day: Ronda Rousey Shows ‘Strong is Beautiful’ in This New Pantene Campaign

Ronda Rousey shows that women contain multitudes—they can be strong, and beautiful, and whatever they want to be—in a new campaign for Pantene from Grey in New York. 

Here Are the Winners of the Second Annual #Femvertising Awards

SheKnows Media has decided the winners of the second annual #Femvertising Awards, which recognize brands that create ads with the purpose of retooling the way we think about gender stereotypes. 

New York’s Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each

It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring some serious hardware in 2016. 

DeAngelo Williams and Other NFL Stars Do Their Daughters’ Hair in Charming Pantene Ads

Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene. The work extends the shampoo brand's "Strong is beautiful" positioning and emphasizes that "Girls who spend quality time with their dads grow up to be stronger women." 

Beauty Brands Partner With Women’s Mags For Girl-Powered Videos

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional approach--a model batting impossibly long lashes, a celebrity pouting perfectly lacquered lips--still seems to reign.

Today’s #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry

Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women.

Upworthy Claims It Can Deliver Its Positive Spin for Brands

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world.

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more.

Documentary Filmmaker Rory Kennedy Is Making Ads Now

Specs New gig: Commercial director, Nonfiction Unlimited Continuing Gig: Documentary filmmaker Age: 45

Adweek’s Top 5 Commercials of the Week

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a precocious pre-teen sets a new humor benchmark for menstrual marketing.