What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices
Performance Marketing
Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad [...]
How Pandora Aims to Double Its Number of Relevant Ads With Cross-Device Data
Performance Marketing
Pandora last week said its third-quarter ad revenues rose 31 percent year over year to $255 million, seemingly underscoring the narrative that the digital music service attracts brands because of [...]
Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season
Performance Marketing
Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.
Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads
Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's [...]
4 Ways Spotify and Pandora Target Millennials Differently
Performance Marketing
Spotify and Pandora are often pitted against one another as competitors fighting for control of the digital-music industry, particularly when it comes to targeting millennials who are highly influenced by pop [...]
Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station
Creativity
This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an [...]