Do You Police Your Brand’s Ad Content?
Performance Marketing
As a long-term Words With Friends user (both paid and unpaid), I was stunned by an ad that was presented to me recently. The headline "Want a Girlfriend?" showed me [...]
These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW
Performance Marketing
Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look [...]
This Agency Hires Improv Comedians to Brainstorm Your Campaign
Brand Marketing
Specs Who (l. to r.): Kenny White, head of product; Paul Charney, CEO; Craig Mangan, CCO What Creative agency Where San Francisco
Pandora’s Ad Campaign Wants People to Flip Out Over Their Favorite Music
Performance Marketing
Listening to a long-lost favorite song stirs up crazy emotions, at least in Pandora's new campaign.
Millennials, Music and Marketing
Performance Marketing
Music is a powerful marketing vehicle that fits neatly into the social media space. Big brands have aligned with celebrity artists to reach Millennials in their native social media milieu. [...]
How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing
Performance Marketing