Palo Alto

Marketers Need to Embrace Peer-to-Peer Activities

There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made for sharing.” They also happen to personify a trend that’s reshaping our service-based society, one that increasingly has top consumer brands jumping on board: the sharing economy.

Where Brands Go to be Born Again

Orange, apparently, is the real color of money.