For many Red Sox fans, the only thing more iconic about Fenway Park than chanting "Yankees suck" is the Green Monster, and now you can bring a taste of that towering wall home with you. Benjamin Moore's Fenway Collection lets baseball fans buy the exact shades of paint used in the ballpark, and of course the most iconic color being promoted is Green Monster. Other shades in the collection are Boston Red, Boston Blue, Baseline White, and Foul Pole Yellow, just so we're all caught up. The Martin Agency's video spots for the collection, set to the Standells' "Dirty Water," are full of civic pride and Tom Sawyer-worthy fence painting, including an unlikely shot of someone climbing up a ladder with paint bucket in hand as if to touch up the Green Monster manually. He's like the John Henry of stadium painting. More seriously, Benjamin Moore has pledged to renovate youth league ballparks around Boston with some of the sales of its Fenway Collection and has already repainted a field in West Roxbury.
Nissan has created the world’s first self-cleaning car prototype and introduced it with an eye-popping NeverWet-like viral spot.
In this new spot for paint brand Dulux, BBH London creates a charming, vibrant fantasy where colors, rather than alcohol, are outlawed during America's Prohibition days. Everyone's feeling as glum and washed out as their drab surroundings as our heroine mopes around, oblivious to a potential suitor. The bit where a cop on the beat crushes a golden flower beneath his boot as a little girl looks on is a cute, tongue-in-cheek touch. Directors Christian & Patrick of Park Pictures don't rely on black-and-white photography, which can, in some instances, look nostalgic and inviting. Rather, the film's palette is gray and faded, its colors barely perceptible, an effective technique that adds a splash of realism and enhances the downbeat vibe. Suddenly, bullets fly, cans and barrels are punctured and smashed—and some lucky folks start seeing the world in different hues. (Maybe they just needed a few shots of bathtub gin.) "The spillage was all done on a pre-prepared canvas so that we didn't get any on the roads," BBH creative Martha Riley tells AdFreak. "The production designer created a massive sort of jigsaw of the canvas which was laid on top of the road and the edges were taken out in post. We were very lucky with the weather that day as there were looming rain clouds, but we managed to shoot the scene before the daily downpour." The narrative defines happiness in broad strokes, which seems entirely appropriate for a paint commercial. Ultimately, the film does a fine job of blending color and mood, and its message isn't easily brushed aside. Credits below.
Choosing a paint color is a pretty big commitment. If you paint a room in a color you hate, you'll either have to paint the whole thing over again, shell out for someone else to repaint it, or resign yourself to living with a horrific shade of mustard yellow that looked so much better on the paint chip.
Yesterday, we experienced the previously undiscovered sci-fi powers of electric-blue paint (which, by the way, appears to have eliminated the need for colored contact lenses). Today, we meet the other side of pigment: Glidden, a carefree and down-to-earth spirit, presented in this new spot by DDB New York and its European partner, Etcetera.