You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?
Though the UK’s vote to exit the EU and the election of Donald Trump may have roiled the British and American public, both have been great for subscription sales. Stories [...]
New York Life Is a True Believer in Organic Content
Performance Marketing
The trend of brands acting as publishers has been around for years, but it’s an intriguing tactic for insurance companies, which typically rely on lead generation and other hard-sell tactics [...]
Ad Prices at Facebook More Than Doubled Last Quarter
Performance Marketing
Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed [...]
Twitter Tells Brands They Can Reach 30% of Their Followers for Free
Performance Marketing
Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent [...]
Making Hard Choices for Native’s Survival
Brand Marketing
Some native advertising on publisher sites works extremely well. Most does not.
Facebook Ad Prices Are Rising Amid Organic Reach Squeeze
Performance Marketing
It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started