Infographic: How Branding and Packaging Affect the Way Consumers Trust Food
Brand Marketing
Today more than ever, food has become one of the most important—and discussed—choices among U.S. consumers. Since food purchases are heavily influenced by trust, Boston-based consultancy C Space released a [...]
Bud Light Unveils 28 Different Team-Specific Cans for NFL Fans
Brand Marketing
It looks like Bud Light wants to make a personal connection with its consumers, and what better way to do that than with individualized packaging? The beer giant is at [...]
Here’s Why Burger King Revamped Its Packaging
Brand Marketing
Updated packaging design seems to be the latest trend among fast-food chains—McDonald's and KF
Ad of the Day: McDonald’s Just Invented Pretty Cool Takeout Packaging for Cyclists
Brand Marketing
CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of [...]
Heinz Is Very Sorry for Ketchup Bottle’s QR Code That Led to a Porn Site
Creativity
As proof that time makes fools of us all, an out-of-date Heinz ketchup QR code sent unsuspecting German man David Korell to a hardcore pornography site. The code was part [...]
KitKat Changes Its Name to ‘YouTube Break’ on 600,000 Candy Wrappers
Performance Marketing
The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 [...]