This Agency Says It Just Invented the World’s Perfect Beer Glass
Creativity
Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with [...]
Coca-Cola Is Seeing (Even More) Red in New Designs for Its Cans and Bottles
Creativity
When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved [...]
Domino’s New Pizza Delivery Boxes in the U.K. Are Just Bloody Awesome
Creativity
Here's a great bit of packaging design work from Jones Knowles Ritchie—pizza delivery boxes for Domino's that recreate the brand's logo across two boxes.
Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer
Brand Marketing
Coca-Cola famously did its names on bottles. Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in 100 markets around the world [...]
Diet Coke Prints Literally Millions of Unique Labels for New ‘It’s Mine’ Campaign
Creativity
Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, [...]
How Budweiser Ditched Its Old Look and Crafted a New Visual Identity
Brand Marketing
What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity—packaging, logo, typography and more—recently got a [...]