Burger King Puts the Whopper Ingredient List Front and Center to Highlight ‘Real’ Ingredients
The move is designed to show that its sandwich contains no colors, no flavors and no preservatives from artificial sources.
The Green Starbucks Cup, Designed to Bring People Together, Is Just Another Thing to Be Pissed About
Creativity
Heading into the holiday season, Starbucks wants Americans to feel united again after a brutal election season. But Americans clearly just aren't ready for that. They want to fight—over the [...]
Jeff Goodby, Famous for Milk, Is Hitting the Harder Stuff With His Own Tequila Brand
Brand Marketing
Tienes tequila? Jeff Goodby may be best known as the guy who dreamed up "Got milk?"—one of the truly legendary advertising taglines of all time. But lately he's been obsessed [...]
What Chatbots Are Teaching Us About the Future of Marketing
Performance Marketing
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.
Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans
Brand Marketing
We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise.
Orangina’s Ingenious Upside-Down Can Forces You to Mix Up the Pulp
Lots of Orangina's marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better. "An advertising guy told me there [...]