Will Febreze’s First-Ever Super Bowl Ad Pass the Smell Test?
Brand Marketing
Febreze doesn't want you to stink up the bathroom on Super Bowl Sunday.
Dollar Shave Club Goes for the Really (Really!) Big Laughs in Its Latest Ads
Creativity
Hey, Dollar Shave Club, what's the big idea? In the brand's latest kooky commercials, razors grow to fantastic proportions. They're roughly the size of compact cars—and sold, appropriately enough, in [...]
Ad of the Day: Land O’Lakes Makes Lovely Use of Amelia E. Barr’s Poem ‘The Farmer’
Brand Marketing
God bless the seeds his hands let fall ... for the farmer, he must feed us all.
Duracell Saved a Lot of Tears by Delivering Free Batteries to Midwest Families on Christmas Eve
Creativity
It merits studying how many kids (and adults) cried this weekend because Santa forgot to pack batteries to go with the drone, or those creepy Hatchimals. We hate batteries. More [...]
Ben & Jerry’s Has an Achingly Sweet Message for Those Discouraged by the Election
Creativity
Many are looking for some sweetness today. Ben & Jerry's is pretty good at that. Following the surprising—and for many, worrying—results of the U.S. presidential election, have a look at [...]
Ad of the Day: Secret’s Latest Stress Test Has a Transgender Woman in a Pinch Women Know Well
Brand Marketing
Becoming a woman is hard. There's that whole awkward adolescence, then the long canyon of negotiating space—with men, in careers, with other women. It takes a while to know who [...]