Discovery Communications Parties With James Woods, Robots, Oprah at Upfront
Discovery tends to play it big for its upfront presentation, and 2012 was no exception. If you had to pick a star of the show, it would probably be Henry Schleiff, [...]
Rosie O’Donnell Beats Oprah Winfrey on Her Own Network
On the tails of a $15 million media blitz to hype OWN’s new fall lineup, Oprah Winfrey’s network premiered two new offerings Monday night: Rosie O’Donnell’s talk show, The Rosie [...]
Discovery Drops $15 Million on OWN Ad Push
It’s no secret that Oprah Winfrey’s OWN network has been struggling since its launch this past January, with ratings currently behind those of its predecessor, Discovery Health.
Report: Tyler Perry in Talks With Lionsgate for ‘Perry TV’
It didn’t come as much of a surprise when Oprah partnered with Discovery to launch her very own cable network, OWN. But is fellow superstar Tyler Perry a big enough [...]
AOL HuffPo Announces New Hire, New Sites
Performance Marketing
On the heels of last week’s major management shakeup at AOL HuffPo (which saw ad boss Jeff Levick leave the company), yet another round of change
Oprah Takes Over as CEO of OWN
Oprah Winfrey is cementing her control over her struggling cable network. Earlier this morning, OWN announced that Winfrey will be taking over as chief executive officer and chief creative officer [...]