Outdoor

The Story Behind This Controversial ‘Make America Great Again’ Billboard in Mississippi

A billboard in Pearl, Miss., featuring an iconic image taken during the 1965 civil rights march in Selma, Ala., with the phrase "Make America Great Again" plastered across it caused some stir this week.  

Cindy Gallop Calls Out ‘Male-Dominated Ad Industry’ for Giving This Ad a Bronze Lion at Cannes

Cannes Lions has its second cringeworthy moment, this time from a Bronze Lion winner.

Shiseido’s Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards

BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show, judged by professional journalists (including myself) who cover the global ad industry, announced its top winners at an awards ceremony here in Berlin tonight.

Glad’s Billboard Made of Oranges Is Honored Among the Year’s Freshest Advertising

BERLIN, Germany—Not many U.S. ad campaigns were big winners Monday at the Epica Awards judging, and two that did score golds came from a surprising category.

Camp Champ’s Mobile Kitchen Is the Ultimate Tailgate Accessory

This week, the Adweek staff is highlighting tailgating essentials including a drinking jacket with a koozie pocket, a portable kitchen and a stadium blanket that doubles as a seat cushion. […]

After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.

Today’s Secret to Viral Marketing? One Clever Real-World Idea

Want to create the next viral marketing smash online? Start by thinking outdoors and small. 

Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name

Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square.

Why It Looks Like the Cubs Are Wrapping Wrigley Field in Aluminum Foil

When rain falls on Wrigley Field this season and the tarp gets rolled onto the field, Chicago Cubs fans will be treated to a clever marketing surprise.

Hunger Games Campaign Brings Rebel Salute to Billboards Worldwide

The Hunger Games: Mockingjay Part 2, the next installment in the blockbuster movie series, will hit theaters in the fall, and by then, we'll all be revolutionaries.