OTT

How to Make Sure Your Branded Content Isn’t Really Just an Ad

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.

How This New Platform Plans to Make Buying Ads on Streaming Services Easier

Premion, a new division from Tegna Media, wants to be your one-stop shop for all things over the top. Instead of shopping around on different platforms, which all have their own unique pricing structures, Premion will aggregate those options for ad buyers.

AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings

Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings from AT&T and Hulu.

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between digital players like BuzzFeed, Vice and Mashable with old-guard media companies such as NBCUniversal, Disney and Turner Broadcasting.

Crackle Will Only Show 5 Ads Per Episode in Its Original Series

Crackle's decision to move out of the NewFronts last year and hold its own upfront presentation changed the way advertisers viewed the streaming platform, according to general manager and evp Eric Berger.

Endemol Is Launching Its Own Hub for Videos by Stars Like Michelle Phan

Endemol Beyond USA is looking to have greater control of its popular content, which averages 1.8 billion monthly views on YouTube alone.

Here’s What the Top Innovators Say About the Future of Video

In celebration of its annual Watch Awards honoring the best in Web video content, Adweek last month partnered with DCN to host a dinner conversation on the present and future creative and business opportunities associated with video.

With Upfronts and NewFronts Comes the Invasion of the Acronyms

As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell it out for you.

Binge Viewing, Cord Cutting and Streaming Platforms Are All the Rage at NATPE

Some hot issues are sure to be addressed at the annual National Association of Television Program Executives gathering this week in Miami—among them, cord cutting, binge viewing, social media and the relentless rise of over-the-top (OTT) platforms like Hulu and Netflix.