Getty Images Made 15-Second Versions of All #BestPictures Hopefuls With Stock Photos
Brand Marketing
Two hours, or even 90 minutes, is way to long for a movie—even one nominated for Best Picture at the Academy Awards. Frankly, we can only concentrate in 15-second bursts. [...]
The Oscars Is Still an All-Star Destination for Advertisers
Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers.
The Oscars Missed a Valuable Chance to Tell a More Inclusive Story
Brand Marketing
Hollywood loves a great sequel. Not simply because they offer opportunities to tell a story again. Sequels are high on the list of A-list directors and studio networks because the [...]
How the Academy Hopes to Move Beyond the ‘Oscars So White’ Firestorm
Brand Marketing
During Oscars season, the Academy of Motion Picture Arts and Sciences is used to celebrating achievement in film and putting on a lavish awards show—not managing a public relations nightmare.
Inside the Relentless Marketing Push Behind Every Oscar Winner
Brand Marketing
In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very [...]
Comcast Lets You Relive Classic Movie Moments in New Oscars Campaign
Brand Marketing
Everyone loves movies—and it's safe to say that Oscars viewers could use a quick refresher on the history of the Academy Awards, which have always been a magnet for both [...]