The Academy of Motion Picture Arts and Sciences rehired Smash creators Craig Zadan and Neil Meron to produce the 2014 Oscars, The L.A.
The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards.
Satirical news outlet The Onion has apologized for taking its offbeat brand of humor a step too far during last night’s Oscars, when it referred to 9-year-old Best Actress nominee Quvenzhane Wallis by a derogatory name.
Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had th
Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak.
The battle of the Oscar dresses appears to have gone to Gucci, at least when it comes to getting people talking on social media.
Around 6:25 p.m. ET, #JessicaChastain was the No. 2 trending topic on Twitter (behind #Oscars2013) after the actress made her red-carpet appearance before the Academy Awards. And then by around 6:35 p.m., simply jessicachastain--without the hashtag and in lower caps--was also a trending topic on the micro-blogging site.
A movie version of Unicorn Apocalypse doesn't sound like Oscar material, but Samsung is flooding this year's Academy Awards with ads around its development anyway, and has gotten a major Hollywood director on board for the campaign.