Smash Creators Craig Zadan and Neil Meron Rehired to Produce 2014 Oscars
The Academy of Motion Picture Arts and Sciences rehired Smash creators Craig Zadan and Neil Meron to produce the 2014 Oscars, The L.A.
Oreo Tries Super Bowl Tweet Strategy at the Oscars
Performance Marketing
Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak.
Gucci Wins Battle of Dresses at the Oscars, Thanks to Jennifer Garner
Brand Marketing
The battle of the Oscar dresses appears to have gone to Gucci, at least when it comes to getting people talking on social media.
Jessica Chastain’s Red Carpet Walk a Hit on Twitter, and Brands Pounce
Performance Marketing
Around 6:25 p.m. ET, #JessicaChastain was the No. 2 trending topic on Twitter (behind #Oscars2013) after the actress made her red-carpet appearance before the Academy Awards. And then by around [...]
Samsung Crashes Oscars With Six TV Spots and Tim Burton
Brand Marketing
A movie version of Unicorn Apocalypse doesn't sound like Oscar material, but Samsung is flooding this year's Academy Awards with ads around its development anyway, and has gotten a major [...]