Oscars 2013

Smash Creators Craig Zadan and Neil Meron Rehired to Produce 2014 Oscars

The Academy of Motion Picture Arts and Sciences rehired Smash creators Craig Zadan and Neil Meron to produce the 2014 Oscars, The L.A.

Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz

The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards.

5 Best Oscars Tweets That Kept Real-time Real

The Onion Apologizes for Calling 9-Year-Old Actress the C-Word

Satirical news outlet The Onion has apologized for taking its offbeat brand of humor a step too far during last night’s Oscars, when it referred to 9-year-old Best Actress nominee Quvenzhane Wallis by a derogatory name.

Samsung and Grey Poupon’s Oscars Ads Win on Twitter

Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had th

Oreo Tries Super Bowl Tweet Strategy at the Oscars

Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak.

Gucci Wins Battle of Dresses at the Oscars, Thanks to Jennifer Garner

The battle of the Oscar dresses appears to have gone to Gucci, at least when it comes to getting people talking on social media.

Jessica Chastain’s Red Carpet Walk a Hit on Twitter, and Brands Pounce

Around 6:25 p.m. ET, #JessicaChastain was the No. 2 trending topic on Twitter (behind #Oscars2013) after the actress made her red-carpet appearance before the Academy Awards. And then by around 6:35 p.m., simply jessicachastain--without the hashtag and in lower caps--was also a trending topic on the micro-blogging site.

Samsung Crashes Oscars With Six TV Spots and Tim Burton

A movie version of Unicorn Apocalypse doesn't sound like Oscar material, but Samsung is flooding this year's Academy Awards with ads around its development anyway, and has gotten a major Hollywood director on board for the campaign.

All the Best Film Oscar Nominees in 2 Minutes

Trailer Mash Oscars 2013