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Redefining Luxury, the 2014 Wienermobile Is Now Available for Lease

Creativity

My dream of hogging the road in a 27-foot-long, 14,000-pound frankfurter could finally become a reality if I win Oscar Mayer's contest to let someone "lease" a 2014 Wienermobile for [...]


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Ad of the Day: Oscar Mayer

Brand Marketing

For their upcoming Hallmark holiday, the fathers of the world do not want a Rubik's Cube pencil holder, a madras button-down shirt or a leather six-pack holder (that's for poseurs). [...]

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Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz

Performance Marketing

The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards.

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Ad of the Day: Oscar Mayer

Brand Marketing

In certain circles of ultra-hip foodies and culinary reactionaries, the bacon craze of the aughts has come and gone. But some interested parties—those who sell bacon, everyone who loves bacon—aren't [...]

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Road Warriors

Brand Marketing

Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did [...]