Parents of Kindergartners Heading Off to School Will Ugly Cry at This Oscar Mayer Ad
Creativity
Ow! Our heartstrings! Real kindergarteners and first graders star with their moms in Oscar Mayer's back-to-school campaign from Olson Engage. Our story beings with three young mothers prepping their kids [...]
Google Expands Its Brand Plans With Real-Time Results
Performance Marketing
Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s [...]
Kevin Bacon’s Brother Michael Does Ads for Turkey Bacon in Union of Less Famous Bacons
Creativity
Brad Pitt's brother did it. Now it's Kevin Bacon's brother's turn.
‘Wake Up and Smell the Bacon’ With Free Alarm Gadget From Oscar Mayer
Creativity
In case you haven't experienced the surreal delight of being guided from slumber by the smoky allure of "the nostril's north star," then Oscar Mayer might have the alarm clock [...]
Take 2: Real-Time Marketing at the Oscars
Performance Marketing
Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.
Richard Sherman Can’t Cover the Wiener
Performance Marketing
Since his stellar defense helped put his team in the Super Bowl and his amped-up post-game interview put him at the center of a media storm, Seattle Seahawks defensive back [...]