Orkin

Orkin Learns to Love Bugs in Charming, Quirky New Ads

IDEA: Bugs are nasty, and Orkin is deeply invested in destroying them. But that doesn't mean they can't teach us deep life lessons. That's the somewhat schizophrenic yet oddly endearing takeaway from "Bug Wisdom," a comical new online campaign for the pest control company from The Richards Group.

To Catch a Pest, the Orkin Man Thinks Like a Pest in New Ads

Roaches, rats and other pests had the starring roles in Orkin's campaign from The Richards Group in recent years. And while those spots were amusing, in a creepy way, it's the Orkin man himself who takes center stage in the new campaign, which broke today. And a resourceful man he is. Each spot shows a different Orkin man in some kind of undesirable position—wedged into a crawlspace with rats scurrying around; hanging from a tree above a parade of ants; suspended halfway up a wall to see cockroaches inside an air vent. "To catch a pest, you've got to think like a pest," he says in each ad. And then, you pretty much have to act like a pest. As this campaign suggests, that's not something most people want to do, or would even be able to do. The tagline is: "Pest control down to a science," which makes it seem even less DIY—a sly way of getting people to call Orkin instead.

Enormous Orkin pests are pestier than ever

By the power vested in me by AdFreak, I hereby declare The Richards Group’s giant-pest spots for Orkin … iconic! (Ad bloggers can also perform weddings at sea between copywriters, […]

Orkin’s giant insects bug people once again

Orkin's human-size talking insects make an awesome, disgusting return in a pair of spots from The Richards Group. In the ad below, a giant cockroach shows up to leer at […]