AwesomenessTV’s Beth Greve: DreamworksTV Is A ‘Giant Trailblazer’
Performance Marketing
In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent.
Hipsterhood’s Awkwardness Crosses Generations
Performance Marketing
Although we'd never openly admit it, any self-respecting member of the so-called millennial generation has at some point or another asked themselves one very troubling question:
Amazon Moves Ahead With 5 Original Series
Performance Marketing
Amazon will move ahead with five original TV series picked from the 14 pilots it released in April.
Netflix Wants to Double Original Content by 2014
Performance Marketing
In an interview with The Hollywood Reporter, Netflix chief content officer Ted Sarandos discussed “phase two” of the streaming service's foray into original content.
Are You Young and Male? Discovery Says This TestTube’s for You
Performance Marketing
Discovery Communications has launched TestTube, a free, ad-supported video network targeted at young males, The Wall Street Journal reported. TestTube is the product of Internet television studio Revision3, acquired by [...]
How to Win at YouTube
Performance Marketing
Google has allocated $200 million to promote its emerging lineup of original channels.