Why Brand Matters in Organic SEO
Performance Marketing
Many years ago when I was a pre-digital marketer, when we couldn’t or didn’t measure (shame on us!) the direct results of every marketing initiative, we readily used “brand exposure” [...]
How Halting Pitches and Improving Morale Paid Off for Organic’s New CEO
Brand Marketing
Specs Current gig CEO of Organic Previous gig President at Wunderman Twitter @organicinc Age 47
Why More Companies Today Are Embracing Wellness
Performance Marketing
Even Don Draper meditates. And when he does, the fictional ad titan comes up with a seminal feel-good commercial for Coca-Cola that teaches the world to sing in perfect harmony. [...]
Robert Scoble’s 22 Tips for Better Facebook Engagement
Performance Marketing
Tech evangelist Robert Scoble, best known for his blog Scobleizer, posted a lengthy roundup of Facebook dos and don'ts yesterday that is well worth the read for social-media marketers. Check out [...]
New York Life Launches a Creative Agency Review
Brand Marketing
Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed.
‘Food Babe’ Debacle Underscores Crisis of Credibility Surrounding What We Eat
Brand Marketing
Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog [...]