Organic

Instagram Is Using This Agency Exec’s Cool Tennis-Inspired Art for a U.S. Open Campaign

In college Andrés Bella, now a client services manager at Organic and aspiring visual artist, was an avid tennis player. At one point Bella considered going pro, but as college came to an end he decided on a different route.

Home Builder Picks The Richards Group as Creative Lead—the Shop’s Third Win This Month

The Richards Group is back at home with the PulteGroup after the Dallas-based independent agency was selected as the creative lead for Pulte's portfolio of homes. 

AT&T Wants to Keep Your Kids Entertained on Long Road Trips With In-Car Wi-Fi Service

AT&T today is launching its first ad campaign dedicated to shining a light on its growing Wi-Fi network in connected cars.

U by Kotex Created a Pop-Up Shop Dedicated to Making Periods a Little More Bearable

U by Kotex has created a brick-and-mortar shop dedicated to things that might make women's periods suck a little bit less—at least for one weekend. 

Will Depend’s New Ads, Starring Real People, Finally Erase the Stigma of Incontinence?

In general, there's a trend in advertising toward more straight talk when it comes to treatment of potentially embarrassing conditions. And now, adult incontinence category leader Depend is making a big push into more authentic messaging with short- and long-form content starring real people who've battled bladder leakage.

Foster Farms Names Deutsch L.A. Agency of Record, Ending Over 20 Years With GS&P

Foster Farms has ended its 20-plus-year relationship with Goodby Silverstein & Partners, moving its business to Deutsch.

How Halting Pitches and Improving Morale Paid Off for Organic’s New CEO

Specs Current gig CEO of Organic Previous gig President at Wunderman Twitter @organicinc Age 47

Why More Companies Today Are Embracing Wellness

Even Don Draper meditates. And when he does, the fictional ad titan comes up with a seminal feel-good commercial for Coca-Cola that teaches the world to sing in perfect harmony.Should everybody be saying oooooommmmm?

Robert Scoble’s 22 Tips for Better Facebook Engagement

Tech evangelist Robert Scoble, best known for his blog Scobleizer, posted a lengthy roundup of Facebook dos and don'ts yesterday that is well worth the read for social-media marketers.Check out Scoble's 22 tips for better posting results:

New York Life Launches a Creative Agency Review

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed.