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Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

Performance Marketing

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults [...]


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AmEx’s Social Data Shows That Nostalgia Is Just Swell

Performance Marketing

For the last year, American Express has been getting fantastic results by posting historical brand images to its Twitter,