organic marketing

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults might not have any idea what the food company is saying in its messages, but the kids do. So, this week, IHOP sent a tweet that really got us wondering, who is behind this account?

Instagram Marketing Is Quickly Catching Up to Facebook

How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think.

Ad Prices at Facebook More Than Doubled Last Quarter

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed Wall Street.

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started

AmEx’s Social Data Shows That Nostalgia Is Just Swell

For the last year, American Express has been getting fantastic results by posting historical brand images to its Twitter,