Check Out This YouTuber Making Some Insane Trick Shots With Oreo Cookies
Creativity
Showing crazy trick shots is a pretty good way of getting viral video views, as we've seen in branded efforts from Wheaties (bowling), McDonald's (soccer)—and of course, that old, fake-as-hell [...]
What Does It Take to Win the Super Bowl on Social Media?
Brand Marketing
Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year.
U.K. Cracks Down on YouTubers Eating Oreos
Brand Marketing
In the video blogging universe, the AmazingPhil YouTube channel logs more than 2 million subscribers—numbers that carry some heft in the world of social media and native advertising.
Brand of the Day: Yes, Oreo Churros Will Soon Officially Be a Thing
Brand Marketing
Some beautiful genius has mashed up Oreos and churros for the Oreo-branded churro you didn't know you wanted but are so happy exists.
Ad of the Day: Oreo Is Creating Adorable Halloween ‘Nomsters’ in a Tim Burton-ish Lab
Brand Marketing
The mad scientists at Oreo are laughing maniacally as they cook up adorable little monsters—called "nomsters"—in a tiny, spooky little lab for Halloween.
Is Vine’s Loop Counter Useful or ‘Weird’ Marketing Math?
Performance Marketing
Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in [...]