These Are the Chocolate Brands People Can’t Stop Talking About on Social
Brand Marketing
Oreo is the most talked-about chocolate brand in the world on social media, followed by Nutella, M&M's, Starbucks and Cadbury.
5 Bizarre and Innovative Digital Stunts by Fast-Food Brands
Performance Marketing
In terms of building online buzz, fast-food marketers have tried some seriously strange tactics in recent years. While challenged by slumping sales and increasingly competitive fast-casual restaurants, fast-food brands lead [...]
Mondelez Asks Startups to Shake Up Grocery Shopping in the Next 90 Days
Performance Marketing
Could technology push you to buy an extra pack of Oreos the next time you're grocery shopping? With more people glued to smartphones as they shop, Mondelez—the parent company of [...]
Ad of the Day: No Campfire? No Problem. This Odd Creature Points You to Oreo S’mores
Brand Marketing
Looking for the delightful taste of s'mores without the dirty and dangerous hassle of making a campfire? Oreo has you covered, with help from a curious furry forest friend.
Spark’s Branded Content Guru Eric Levin on True Creative Success
Brand Marketing
Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread
Oreo Welcomes the Royal Baby With a Message for Every Other Newborn Out There
Creativity
As the world oohs and ahhs over Charlotte Elizabeth Diana, Oreo is here to remind you that all babies are special, whether or not they're born into royalty. A nice [...]