Specs Who (L. to r.) CEO Tom O'Keefe, CCO Matt Reinhard and president Nick Paul What Full-service ad agency Where Chicago
CANNES, France—Sean Rad, co-founder of Tinder, is the face of modern dating. His app is responsible for billions of potential love matches, all based on a rather simple concept: swiping right.
By all accounts, payments are moving mobile and digital for retailers. But trying to explain what is largely an intangible (and sometimes hypothetical) industry to marketers is nearly impossible, which is why Visa's latest digital bet takes place in a physical space that mirrors real-life experiences.
With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent more than others on YouTube in the past year.
Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business model.