Lots of Orangina's marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better. "An advertising guy told me there was a weakness, and we're going to make a strength out of this weakness by saying, 'The bottle needs to be shaken,' " Orangina's founder, Jean-Claude Beton, said in an interview a few years before his death in 2013. "Television offered an opportunity to shake things." Orangina's most recent marketing coup, though, was not in TV but in packaging.
Four out of five doctors agree that advertisers loves statistics, because consumers tend to believe them, even when they're meaningless. Now, Orangina's latest campaign from Fred & Farid presents the most ludicrous ad stats yet.
Ladies, Orangina wants you to know its new "Miss O!" diet drinks will make you feel empowered—even if you're hairy all over. Like a wolf. Or a hyena.
Paris ad agency Fred & Farid, always up for a little Orangina quasi-bestiality, put together some quick parodies of other ad categories—breakfast cereals, deodorants, mouthwashes, detergents, etc.—in this latest video […]
If you thought Orangina's big percussive-butt extravaganza was on the raunchy side, check out this bestial-sado-sexual spot from Fred + Farid Paris for Orangina Red, made with blood oranges. An […]
Video is NSFW. Continuing with the butt theme, here's an absurd, NSFW video from Orangina featuring some impressive butt shaking, butt slapping and butt clapping. It advertises the drink brand's […]
Fred & Farid made a splash in 2007 with this animal-orgy spot for Orangina, a commercial that more than impressed its tagline, "Naturally juicy," upon the viewer. Now, the agency […]