Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory
Performance Marketing
Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up [...]
Oracle Buys Responsys for $1.5 Billion
Performance Marketing
Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.
33Across Grabs $13.1 Million in Funding
Performance Marketing
Social data company 33Across has notched $13.1 million in its latest funding round, bringing the total funding raised to more than $26 million, said CEO Eric Wheeler. New investor Pelion [...]
Oracle Buys Social App Platform Involver
Performance Marketing
Enterprise software giants are continuing their courtship of social-centric tech companies.
Oracle Showcases Customer Experience Suite
Performance Marketing
Oracle has been on an acquisition tear over the last 18 months—most recently announcing deals for social marketing software company Vitrue and social intelligence firm Collective Insight.
Salesforce Buys Buddy Media for $689 Million
Performance Marketing
Salesforce announced this morning that it is buying social media management platform Buddy Media for $689 million.