Billion-Dollar Baby: Customer Data Onboarding
Performance Marketing
Last week, Bruce Biegel, senior managing director of Winterberry Group, led a Direct Marketing Club of New York discussion on “customer data onboarding.” It's the process of linking offline data [...]
Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards
Brand Marketing
Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop [...]
Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted
Performance Marketing
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.
Oracle Buys Datalogix to Bolster Marketing Cloud
Performance Marketing
Oracle, which purchased digital data player Bluekai for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse [...]
Here’s How GM Uses Social Data to Improve Cars
Performance Marketing
When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto [...]
Larry Ellison Steps Down as Oracle’s CEO
Performance Marketing
Larry Ellison has stepped down from his position as Oracle’s chief executive after a 37-year career.