From Microsoft to Self-Driving Cars, Invention Springs From Data

In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data.

Our Photo Booth in Cannes Turned Everyone Into an Adweek Cover Star

It's usually not easy to get on the cover of Adweek. But during the Cannes Lions festival, hundreds of attendees became our first-time cover stars, thanks to a nifty photo booth sponsored by Oracle Marketing Cloud.Check out some of the fun pics below. And a special thanks to Magnetic Collaborative for building the activation for us. 

Google Wants to Prove Its Video Ads Drive Offline Sales for Brands

Three years after running studies to show marketers how their YouTube campaigns lift brand awareness and purchase intent, Google is starting to track sales stats to see if online video can move the needle.Today, YouTube and Oracle Data Cloud are announcing a new partnership to offer consumer-packaged-goods marketers in the U.S. data on how their ads affect in-store purchases.

With the Internet of Things Looming, the IAB Creates a Data Center for Excellence

Few marketing topics in the past couple of years have grown more in importance than data.

Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards

Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop […]

Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.

Oracle Buys Datalogix to Bolster Marketing Cloud

Oracle, which purchased digital data player Bluekai for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse Datalogix today for an undisclosed sum.

Here’s How GM Uses Social Data to Improve Cars

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto blogs.

Larry Ellison Steps Down as Oracle’s CEO

Larry Ellison has stepped down from his position as Oracle’s chief executive after a 37-year career.

Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.