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The Rise and Fall and Rise of Hasbro’s TV Strategy

Convergent TV

By Sam Thielman

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker.

Performance Marketing

Oprah and Arianna Join Forces

By Melissa Hoffmann

Convergent TV

Coin Clout: Rosa Parks Beats Oprah as Preferred Face for New U.S. Currency

By Melissa Hoffmann

Convergent TV

OWN Lays Off 30

By Sam Thielman