How Treating Consumers Like Partners Will Rescue Advertising From Itself
Brand Marketing
Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer [...]
4 Things Agencies of Record Can Do to Survive the Trend of ‘Projectization’
Brand Marketing
We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece. [...]
On the Eve of Cannes Lions, Let’s Abolish the Marketer vs. Consumer Trend
Brand Marketing
We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images
After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever
Brand Marketing
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
One CEO’s Prescription for the Ad Industry: More Office Hugs
Brand Marketing
You can't grow up in a large Italian family and not be a hugger. For one, it's physically impossible to avoid the hugs. They come at you fast and loud [...]
Data Athletes in Modern Organizations
Performance Marketing
Let's look at the ideas, insights and strategies for becoming what I have termed a "Data Athlete." This term has evolved during the many years I have been involved with [...]