Opinion

In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire

Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers.And like many of you, on the eve of the inauguration of Donald Trump as the 45th president of the United States of America, we don't know what the hell is about to happen.

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.

3 Trends From CES That Marketers Really Need to Pay Attention To

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech than by its mere existence.

Why the Most Important Word in 2017 Will Be ‘Experience’

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings.

Why Esports May Be the Next Great Frontier for Marketers

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.

Why CES Is a Key Incubator for Marketing Execs

CES has become the place for companies to showcase new, innovative and promising technology.

Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."

3 Things Kiss Taught Me About Marketing

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and singing my goddamn lungs out.

Here’s How an Agency Can Make Its Staff Performance Reviews Less Arbitrary

Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to give a few people a good bonus or everyone a token.

3 Ways Corporate Spies Might Be Watching Your Business and How to Stop Them

Business is a game of constant competition, but the widespread emergence of covert surveillance and tracking tools has expanded the playbook. Now, industrial espionage has a new dimension.